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Tuesday, February 22, 2011

Will Social Media Transform Medicine?

Patients are taking on the health care industry, via social networking. In what’s being called Health 2.0, people with chronic illnesses use the Web to search for symptoms, list their own, test experimental drugs, report side effects, and voluntarily share their medical information online.

The movement is more widespread than you’d think. A survey done in January of 2011 found that about six out of ten American adults have searched the Internet for health information, and about a third of those people went to social, interactive medical communities like patient blogs and message boards, more especially on WebMD, one of our partners.

To find out more about this, we turn to Catherine Arnst, who covers medical news for Business Week. Catherine's article, "Can Patients Cure Health Care?” about how patients are using the Internet, is in the Dec. 15 issue of the magazine.

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